Periscope For Beginners: The 10 Ingredients You NEED
I don’t know about you but when I found about Periscope in August 2015, it did not even occur to me how powerful this platform was. I thought it was kind of fun. Random people filming random stuff online. If I only knew I could make a living through it, I would have started scoping back in March when it was released. Thankfully, my Twitter feed was flooded enough that I decided to download it and start scoping in August. And if you told me back then that this would be the platform that will earn me money and help me quite my 9-5 job, I would have probably laughed at you.
Yet today, I am sat at home in Leeds, UK working on my online business and making a living through Periscope which is unreal. What’s ridiculous is that my time management has been so poor that I haven’t yet shared the 10 ingredients that helped me grew my following.
One day I decided ‘Today was the day’. No more excuses. No more being selfish. People need to know about this platform and they deserve to know how they can be successful as well. I will write a blog post called Periscope for Beginners.
If you have an online business or you you want to have one – then this Platform is going to transform your business if you utilise it.
So here they are: The 10 Most Important Ingredients that helped me grew over 3000 followers and make a living through Periscope
1. A PROFESSIONAL PHOTO
Duuh.. this one should be so obvious but you will be surprised how many ‘eggs’ and low quality profile photos are there. If you have an online business, please invest in a photoshoot. It will be worth it. Whether we like or not, we are judged by our photos before we’ve even written a single post on social media. I know I would have never gotten 3,441 followers in such short period of time if it was not for the professional photos I’ve had on my profile. If you are based in New York, you may even want to work with Michael (michaelcinquino.com) who is a wonderful headshot photographer.
2. An ASS-KICKING AMAZING BIO (i.e. Biography)
One important feature of Periscope is that you have a Bio that people will see every time they click on your handle. If that bio isn’t fascinating, viewers wouldn’t bother clicking on ‘FOLLOW’ and you may have lost a potential client. Having a clear and interesting bio makes a great difference. Here are the ingredients that makes a bio great:
- strong words and keywords (e.g. HOT, CRUSH SALES GOALS etc.)
- Emojis – Yeah.. no joke, the more emojis you have in your bio and titles, the more engagement you get. It simply catches the eye.
- Your Website – having your website there is crucial for people who want to find out more about you. And it makes you look like you’re the real deal online.
- Hashtags relevant in your industry or community.
- Example: @LynnRose – look at her bio. She has a lot of relevant emojis that are eye-catching. She has hot words such as ‘LOVER of LIVE’ and ‘TV Host Speaker’. She has her website on which means you can discover more about her even if you haven’t seen her scopes. And she has hashtags that she would love to be discovered for. And look at her photo: it is a professional photo.
3. FUN and/or EDUCATIONAL video content
Firstly, you don’t have to be a World Class Comedian or a PhD professor reading a book a day. All you need to do is:
- Either you have entertainment videos (e.g. creating art and music, playing games, being funny, telling jokes, showing people gossip scoop)
- Or you have educational videos that can really give viewers a skill (e.g. teach people to build a website, to use email marketing, blog, use webinars, how to apply makeup etc. etc.)
- Have a grabbing title that people want to click on.
As long as you are not selling products/services and you are teaching and entertaining, I promise you people will follow you on all social media.
4. SHOW YOUR FREAKING PERSONALITY
I see so many ‘robots’ who try so hard to appear ‘professional’ and it’s so obvious they are fake. The secret juice for Periscope, and any video marketing in fact, is really saying what you really think, having an opinion and sticking by it. You may even be controversial as long as you are being yourself. I sometimes complain about the coaches coaching coaches coaching coaches ponzy schemes that really annoy me. Viewers love that kind of stuff. And the ponzy schemers don’t. But who cares!
I also have a funny duck that I wear on my head (yeah.. no joke) that shows people the child within and my sense of fun. Some people hate it, others love it. The most important thing? It’s the authentic me.
5. ASK FOR THE FOLLOW
Have you heard this phrase: If you don’t ask, you don’t get. It’s so true. With Periscope, it’s exactly the same. You have to remind people to follow you. It makes all the difference between growing slow and growing fast. I usually ask for people to follow me three times during scopes because I want them to be notified when I go live. I ask them once at the beginning, once in the middle and once at the end. Forget to ask, forget to grow.
6. COLLABORATE WITH BIG SCOPERS
If you want to go fast, go alone. If you want to go far, go with others. – African Proverb.
So much wisdom in this quote. I encourage all of you to reach out to established scopers for collaborations. Help them out, give them something they need and they will support you. Offer something of value without expecting anything in return. Maybe you are a graphic designer and their brand logo would benefit from your expertise. Maybe you are an online marketing expert and can teach them how to grow their business through webinars. Maybe you are big on instagram and you just want to cross-promote. Just do it.
7. JOIN A COMMUNITY
This is probably one of the most important steps you may take on any social media platform. Communities are the future of business. Whether you want to join a community or create one, go ahead and do it. It helps building a following because you are surrounded by supportive people who want to grow as much as you do, and they are willing to support you because you would do the same for them. There are plenty of communities out there you can join. Here’s my blog post on the 8 Periscope Communities you should consider joining.
8. VIEWERS over HEARTS
I see the Hearts Syndrome on Periscope very often. People are obsessed with heart. While they used to make a difference and help you rank higher, they don’t matter anymore. Trending is the new Most Loved List. Viewership is what truly matters. What I do instead, is I remind my viewers to share my broadcast with their followers as many times as I can remember.
9. SYNC WITH TWITTER
I don’t know if you know this but 97% of Twitter is not using Periscope yet. And Twitter owns Periscope. Eventually they will be migrating users and you definitely want to make sure you are promoting your Periscope content to your Twitter followers as well. So make sure you synchronise your accounts and always share your broadcasts on Twitter by clicking the little birdie.
You will be surprise, it will help you grow your Twitter following as well.
10. SNEAK PEAK OF NEXT SCOPE
I have to say I sometimes forget to do this but when I remember to do it, it’s powerful. What you do is before you finish your broadcast, you give a sneak peak of what your next scope will be about and you ask your viewers to follow if they want to catch that. It’s powerful because you are giving them a valid reason to follow you. You are not just asking for a ‘follow’ because you are desperate to grow the numbers. This one works best if you plan your weekly content in advance.
In summary, Periscope is a powerful platform. We have all been beginners at some point at everything we do. It’s very easy to give up because results don’t happen overnight. What about you? What is your favourite ‘ingredient’ to crush Periscope? Comment below.
Want to learn more tips on how to use Live Video to Build your Brand and Credibility?
I have a wonderful FREE Masterclass for you to attend in July!